HDMI BestBuy vs Amazon Digital Vs Digital

BestBuy 6.6 foot hdmi cable
$695.00
http://www.bestbuy.com/site/AudioQuest+-+Coffee+6.6’+HDMI+Cable+-+Brown/Black/1267646.p?id=1218245470758&skuId=1267646&st=AudioQuest%20-%20Coffee%206.6’%20HDMI%20Cable%20-%20Brown/Black&contract_desc=null

vs

$7.99
http://www.amazon.com/AmazonBasics-High-Speed-Meters-Supports-Channel/dp/B001T9NUJE/ref=sr_1_1?ie=UTF8&qid=1295277370&sr=8-1

I don’t think cable business model will last forever.